AI to Support Regional Retailers

ON4OFF research project set to boost links between online and offline retail

Jülich, 4 June 2019 – North Rhine-Westphalia’s new project ON4OFF wants to create smarter links between brick-and-mortar retailers and their online offerings, and thus make the regional retail sector more competitive with online shops. The plan is to make this possible through the use of artificial intelligence.

The necessary software is being developed at the Jülich Supercomputing Centre. Over the next three years, the project will receive some € 2.1 million from North Rhine-Westphalia’s ministry of economy and the European Regional Development Fund (EFRE). Another € 1.2 million will be contributed by the project partners.

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